EWG stands for the Environmental Working Group, a nonprofit dedicated to empowering consumers with transparency in skincare, cosmetics, household products, and even food. Their goal? To help you make safer, healthier choices by cutting through marketing jargon and exposing harmful ingredients lurking in everyday products.
The EWG Verified Sticker
To earn the official EWG Verified mark, brands must apply and go through a rigorous certification process. Only products that pass this process can display the EWG Verified sticker.