Breaking Down the Sticker & Understanding Its Importance
Ever been in the skincare or cleaning aisle and wondered what that EWG Verified sticker really means? At TERRATAVIDA, we believe in making informed, safe choices—and knowing the difference can make all the difference for you and your family. Let’s break it down!
Who Is EWG?
EWG stands for the Environmental Working Group, a nonprofit dedicated to empowering consumers with clear, science-based information about everyday products. From skincare to household items and even food, EWG is on a mission to expose hidden toxins and guide you toward healthier choices.
What Does EWG Verified Mean?

When you see the EWG Verified label on a product, you’re looking at a guarantee that:
- No Harmful Chemicals: The product is free from ingredients like parabens, phthalates, formaldehyde, and other toxins that EWG flags as harmful.
- Full Ingredient Transparency: Every ingredient is clearly listed—no “secret” additives or ambiguous “fragrance” ingredients that can hide potential irritants.
- Strict Manufacturing Standards: The product has passed a rigorous certification process that confirms it meets the highest safety and environmental standards.
In short, an EWG Verified product is one that has been thoroughly vetted to ensure your well-being!

EWG Rating vs. EWG Verified: What’s the Difference?
It’s easy to get confused. Many products boast a low score on EWG’s Skin Deep® database, which rates products on a scale from 1 to 10 (with 1 being the safest). However, there’s a key difference:
- EWG Skin Deep® Rating:
- This score is a great tool for comparing the relative safety of products.
- A low rating (like 1 or 2) indicates that the product contains fewer potentially harmful ingredients.
- But here’s the catch: A low rating does not automatically mean the product is EWG Verified.
- EWG Verified Sticker:
- This is the official certification.
- Products must undergo a detailed application process where brands provide full ingredient lists, manufacturing practices, and third-party testing data.
- Only products that clear this rigorous evaluation are allowed to display the EWG Verified sticker.
So, while a good EWG rating is encouraging, the EWG Verified label is the real gold standard that ensures the product has met every requirement for safety and transparency.
Why Should You Care?

Choosing products with the EWG Verified label means you’re making a commitment to your health and the environment. Here’s why it matters:
- Peace of Mind: No hidden toxins mean you know exactly what you’re putting on your skin or into your home.
- Transparency: With full ingredient disclosure, you can trust that you’re getting a product free of misleading claims.
- Quality Assurance: Strict manufacturing standards ensure that you’re not just buying a product, but a promise of safety.
At TERRATAVIDA, we’re passionate about offering products that you can trust. That’s why we carry a selection of EWG Verified brands like Mustela and Babo Botanicals—each chosen with your health and the planet in mind.
Final Thoughts

The next time you’re shopping for skincare, cosmetics, or household products, take a close look for that official EWG Verified sticker. Remember, a great rating is a good start, but the sticker means the product has passed the ultimate test for safety and transparency.
If you found this information helpful, we’d love for you to share it with friends and family, and subscribe to our newsletter for more insights on clean living. And as always, remember: Terra Matters!